![Nike, Unknwn to unveil LeBron James limited edition shoe at Courtyard Classic basketball tournament, block party - cleveland.com Nike, Unknwn to unveil LeBron James limited edition shoe at Courtyard Classic basketball tournament, block party - cleveland.com](https://www.cleveland.com/resizer/b22o0u16xNNttOgVD-f4MLrfrYo=/1280x0/smart/cloudfront-us-east-1.images.arcpublishing.com/advancelocal/MNC4QBFEO5DL5EHNPURKUQ7ZEA.jpg)
Nike, Unknwn to unveil LeBron James limited edition shoe at Courtyard Classic basketball tournament, block party - cleveland.com
![Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike? Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?](https://andscape.com/wp-content/uploads/2018/05/gettyimages-455577444.jpg?w=700)
Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?
![Behind the Logo: LeBron James' signature line with Nike reaches elite status with a crown fit for a King | Sporting News Australia Behind the Logo: LeBron James' signature line with Nike reaches elite status with a crown fit for a King | Sporting News Australia](https://library.sportingnews.com/styles/twitter_card_120x120/s3/2021-08/lebron-james-nike-sneakers-behind-the-logo_18jf44ugwpwkd1nh3mrym9f9c9.jpeg?itok=0xYXwgt4)
Behind the Logo: LeBron James' signature line with Nike reaches elite status with a crown fit for a King | Sporting News Australia
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ319_lebron_20190828142017_ZH.jpg?uuid=7caf9cee-c9c0-11e9-9264-9c8e992d421e)