![Adidas and Puma: How a sibling rivalry gave rise to two giants of the sports world | The Business Standard Adidas and Puma: How a sibling rivalry gave rise to two giants of the sports world | The Business Standard](https://www.tbsnews.net/sites/default/files/styles/social_share/public/images/2023/10/02/dassler-brothers-3_0.jpg)
Adidas and Puma: How a sibling rivalry gave rise to two giants of the sports world | The Business Standard
Sports & Management Research Institute - Horst Dassler (12 March 1936 – 9 April 1987) was a businessman who was the son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded
![The family grave of Adidas founder Adi Dassler at the cemetery in Herzogenaurach. [automated translation] Stock Photo - Alamy The family grave of Adidas founder Adi Dassler at the cemetery in Herzogenaurach. [automated translation] Stock Photo - Alamy](https://c8.alamy.com/comp/2AMM07G/the-family-grave-of-adidas-founder-adi-dassler-at-the-cemetery-in-herzogenaurach-automated-translation-2AMM07G.jpg)
The family grave of Adidas founder Adi Dassler at the cemetery in Herzogenaurach. [automated translation] Stock Photo - Alamy
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